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Melinda French Gates: What nonprofits can learn from Coca-Cola

Melinda French Gates: What nonprofits can learn from Coca-Cola

October 12, 2010CocacolaCokeMelinda GatesNGO1261Views

At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?

About Melinda French Gates

Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation. Full bio and more links

Did you ever see a TREE in a Coke-bottle?

 

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